| 54 |
Titel |
TI |
[DE] VERFAHREN ZUR BESTIMMUNG VON ZAHLUNGSBEREITSCHAFT
[EN] METHOD TO DETERMINE WILLINGNESS-TO-PAY
[FR] MÉTHODE POUR DÉTERMINER VOLONTÉ DE PAYER |
| 71/73 |
Anmelder/Inhaber |
PA |
BALDO DAVIDE, DE
;
MÜLLER KAI-MARKUS, DE
|
| 72 |
Erfinder |
IN |
BALDO DAVIDE, DE
;
MÜLLER KAI-MARKUS, DE
|
| 22/96 |
Anmeldedatum |
AD |
13.10.2015 |
| 21 |
Anmeldenummer |
AN |
15189663 |
|
Anmeldeland |
AC |
EP |
|
Veröffentlichungsdatum |
PUB |
19.04.2017 |
33
31
32 |
Priorität |
PRC
PRN
PRD |
|
| 51 |
IPC-Hauptklasse |
ICM |
G06Q 30/02
(2012.01)
|
| 51 |
IPC-Nebenklasse |
ICS |
|
|
IPC-Zusatzklasse |
ICA |
|
|
IPC-Indexklasse |
ICI |
|
|
Gemeinsame Patentklassifikation |
CPC |
G06Q 30/0203
|
|
MCD-Hauptklasse |
MCM |
G06Q 30/02
(2012.01)
|
|
MCD-Nebenklasse |
MCS |
|
|
MCD-Zusatzklasse |
MCA |
|
| 57 |
Zusammenfassung |
AB |
[EN] Problem Traditional approaches to measure consumers' WTP involve the use of questionnaires or methods based on choice modelling techniques. However, these state-of-the-art methods rely heavily on a subject's capability of introspection and verbalization of her sensations. Experimental psychology shows that, particularly when applied to market research, the aforementioned competencies are widely overestimated. Solution Method (10) of measuring the willingness of a subject (12) to pay for a given commodity or service (14),
characterized in
successively presenting the subject (12) with various hypothetical prices (16) of the commodity or service (14),
upon presenting each price (16), recording the time-locked brain response elicited in the subject (12) by the price (16), and
inferring from the price-induced time-locked brain responses the willingness-to-pay (18) and a prediction of the demand curve. |
| 56 |
Entgegengehaltene Patentdokumente/Zitate,
in Recherche ermittelt |
CT |
|
| 56 |
Entgegengehaltene Patentdokumente/Zitate,
vom Anmelder genannt |
CT |
EP000002130146A1
|
| 56 |
Entgegengehaltene Nichtpatentliteratur/Zitate,
in Recherche ermittelt |
CTNP |
ANONYMOUS: "Neuropricing : Setting Prices that Please the Brain - Insight InnovationInsight Innovation", 29 April 2014 (2014-04-29), XP055231987, Retrieved from the Internet [retrieved on 20151127] 0;
FRANK THADEUSZ: "Scientist Uses Brainwaves to Test Ideal Prices for Products - SPIEGEL ONLINE", 10 October 2013 (2013-10-10), Spiegel Online, Hamburg, Germany, XP055232006, Retrieved from the Internet [retrieved on 20151127] 0;
VARIOUS: "Electroencephalography - Wikipedia, the free encyclopedia", 6 October 2015 (2015-10-06), XP055231997, Retrieved from the Internet [retrieved on 20151127] 0;
VARIOUS: "Evoked potential - Wikipedia, the free encyclopedia", 22 June 2015 (2015-06-22), XP055232025, Retrieved from the Internet [retrieved on 20151127] 0
|
| 56 |
Entgegengehaltene Nichtpatentliteratur/Zitate,
vom Anmelder genannt |
CTNP |
MULLER, KAI-MARKUS: "NeuroPricing: Wie Kunden uber Preise denken", 2012, pages: 27 - 64 1;
MULLER, KAI-MARKUS: "Product pricing using novel tools from neuroscience", THE PRICINGADVISOR, vol. 11, 2010, pages 1 - 4 1;
MÜLLER, KAI-MARKUS: "Product pricing using novel tools from neuroscience", THE PRICING ADVISOR, vol. 11, 2010, pages 1 - 4 1
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Prüfstoff-IPC |
ICP |
G06Q 30/02
|
